Media Technologie


Smartocto is a unique content analytics solution that supports multiple business models throughout the entire Story Life Cycle©.

Our vision is that the digital publishing workflow should be smart. This is the only way to really connect stories to your audience.

Smart means using relevant data in such a way that publishers are able to optimise the story at any moment with the Story Life Cycle©. From creating stories (via real-time analytics) to improving impact – we help you make a real connection with your audience.

“We’re here to make it easy for all editors to realise the full potential of every story they publish. So, we created the Story Value Engine©, the world’s first story success predictor and calculator, to maximise the value of your story in relation to your content strategy and business model. It’s a big deal because it’s built with you – yes, YOU – in mind.”

Concurrenten zijn: Chartbeat, IO Technologies en Google Analytics