He Created the Web. Now He’s Out to Remake the Digital World. – NY Times
“Pods,” personal online data stores, are a key technical ingredient to achieve that goal. The idea is that each person could control his or her own data — websites visited, credit card purchases, workout routines, music streamed — in an individual data safe, typically a sliver of server space.
‘We had to take full ownership of data’: Why Denmark’s biggest news site cut reliance on Google’s tech – Digiday
Ekstra Bladet, Denmark’s biggest news site with 500 million page views per month, reached this pinch point three weeks ago. The publisher said goodbye to Google Analytics in favor of a homegrown alternative called Longboat and hasn’t looked back. And while it’s too early to call the switch an outright success, there’s always an upside to having more influence over data, especially for publishers.