Categorieën
Media Technologie

03 maart 2021

Charting a course towards a more privacy-first web — Googleblog People shouldn’t have to accept being tracked across the web in order to get the benefits of relevant advertising. And advertisers don’t need to track individual consumers across the web to get the performance benefits of digital advertising. 

Categorieën
Ondernemen

30 januari 2021

Southwest Airlines reported its first annual loss since 1972 and said it would remain conservative with capacity through March, citing weak demand. American lost a record $8.9 billion in 2020. — CNBC Apple CEO Slams Tech Giants Ahead of New Privacy Features — Bloomberg “If a business is built on misleading users, on data exploitation, on […]

Categorieën
Media Technologie

First-party data

Digiday.com 17/09/20Vice Media Group gebruikt een nieuwe tool van Experian en Infosum om meer inzichten te verwerven in hun gebruikers zonder third party cookies te plaatsen of zonder login te vragen: “Publishers provide a first-party ID, IP address and timestamp data, which is matched with Experian’s own IP address and household-level socio-demographic data. This initial […]